Evaluation 5: How did you attract/adress the audience?

We tried exporting our opening scene movie file to YouTube, however it was unable to load.We overcame this dilemma by allowing our target audience to view our opening scene through our adobe premier elements and our our uploaded file on DVD.Luckily we were in the right place where we could access our target audience easily( school premises)in order to get feedback etc etc.The downside to this was that our our audience feedback results and opinions would only be generalisable to Sir Harry Smith school teenagers rather than a larger quantity of the target audience in different areas of the country.

Although we weren't able to view our opening scene online we were able to advertise our media film through social networking sites to members of the school(target audience)


We would assume through word of mouth others who have watched it will discuss it with friends within the target audience on social networking sites. This is a vague example of 'The two step flow' where information travels from mass media from eventually to a wider population.

Some of the films our media product would be similar to, are films and such as:
The Blue Tower as its it fairly low budget and drama series such as Misfits due to the similarity in genre and target audience.

In order to relate to these media, we researched in depth as to what the general conventions of our film genre were and try to incorporate those media conventions into our own media film that we produced.

Our films main selling point would be the plot of our film. Although the superhero idea is unrealistic and slightly far fetched, we feel the audience may be able to easily relate the stereotypical main characters in the films to themselves and other people in their lives. This is an important trait to allow the audience to engage and be involved in the film. This in turn would hopefully create interest of our target audience and more helping create more profit for the film.

Although our media product wont be able to compete with films produced by major companies(the big four) that with bigger budgets and better software and technology for filming, our product was designed to use simple technology and seldom special effects as our storyline is our main selling point. That on its own would help us to compete against other low budget films similar to ours (British productions e.g. Coffee films).